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http://www.ybf100.com类型:营销培训发布时间:03-24阅读次数:642

名称:如何整合销售与营销

类型:营销培训

授权方式:免费版

更新时间:03-24

下载次数:642

语言简体中文

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Tag:市场营销培训,电话营销培训,营销培训视频,营销培训心得   

如何整合销售与营销简介:

如何整合销售与营销 05PDF版:IntegrateSalesandMarketing–CreateaConvergenceforBetterLeadManagementSalesandMarketingdepartmentshavebeenatoddswitheachotheralmostsincetheintroductionofmarketing.TheyhavecontinuallydebatedsuchissuesasthequalityofleadsprovidedbyMarketingtotheSalesteamandtheeffectivenessofSalestodevelopthoseleadsintorevenue.TalkwithanyoneinaSalesorganizationandarealdisconnectbetweenthemandMarketingbecomesobvious.Commoncomplaintsinclude“IfIhadbetterleads,mycloseratiowouldbesignificantlyhigher”or“Theseleadsarenottherighttargetaudience.”TheattitudeisnotmuchdifferentintheMarketingdepartment.MarketingteammembersoftenfeelthatSalesisnotdoingitsjobandonlywants“orders”ratherthanhavingtoworkthedeal.IssuesfromMarketingdepartmentsinclude“IftheSalesteamfolloweduponalltheleadsweprovidethem,thentheywouldexceedtheirsalesquota.”Thisisatraditionalproblemthatneedsamodernsolutiontomaximizemarketingdollarsanddriveadditionalrevenueforthecompany.BusinessDriversTypically,companiesspend10–30oftheirrevenueonmarketingactivities.Intoday’sbusinessenvironment,executivesarecarefullyscrutinizingeverypennyspentwithintheirorganizationtoincreaseprofitsandshareholder’sequity.Marketingbudgetsarenoexceptions.ExecutiveswanttoensuremoneyisspentwiselyandthattheyareachievinganappropriatereturnoninvestmentROI.Attheminimum,MarketingdepartmentsarenowrequiredtoquantifytheROIforeachcampaign.However,oncetheMarketingdepartmentcantrackROI,executivesdemandtheMarketingdepartmenttoincreasetheROItodriveincreasedrevenuefortheorganization.That’swhereCustomerRelationshipManagementCRMsolutionscanhelp.IntegratingSalesandMarketingeffortsmakesitpossibletoconnectleadsgeneratedbyMarketingtotheresultingrevenuegeneratedbySales.What’smore,consumershavebecomeincreasinglyleeryofanyonetryingtosellthemanything.Itisestimatedthattheaverageconsumerseesover1millionmessagesperyear–almosttwomessagesperminute.Thefirmsthatdevelopastrategythatofferstruevaluetoconsumersinexchangefor,......
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Tag:营销培训,市场营销培训,电话营销培训,营销培训视频,营销培训心得,营销培训
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