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奥美广告_newHKBWEEK 下载

http://www.ybf100.com类型:人力其它资料发布时间:11-19阅读次数:147

名称:奥美广告_newHKBWEEK

类型:人力其它资料

授权方式:免费版

更新时间:11-19

下载次数:147

语言简体中文

大小:2.64 MB

Tag:人力资源管理知识,,人力资源,人力资源管理,人事管理知识,资料下载   

奥美广告_newHKBWEEK简介:

奥美广告_newHKBWEEK 41页DOC|Goodmorning/afternoon.WhatIamgoingtotalkabouttodayisthecovergenceofconsumerandfinancialbrands...aSiliconValleyperspectiveonbranding,andhowwebelievetheInternetrevolutionbroughtaboutarevolutionintheworldsfinancialmarkets,whichhasforeverchangedhowmarketersdevelopandevolvebrands.Forabouttwoyears,thefinancialdimensionofbrandshaspusheditswaytothefront.Todaytheconsumerdimensionisfightingback,andbothareintertwined.Bywayofbackground,AlexanderOgilvyisoneoftheleadingPRfirmsfocusedonso-calledNewEconomytechnologybusinesses,andforabouttwoyearsnow,havebeenapartofOgilvyPRWorldwide.ImyselfrunouroperationsintheWesternUS,includingSanFranciscoandSiliconValley.
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